Subsection of: Elements for a Successful Press Campaign
Adapted from content excerpted from the American Express® OPEN Small Business Network
As the name suggests, a media alert is used to inform the media about a press conference, special event, demonstration, or other newsworthy event. It is a one- or two-paragraph “release” that focuses on what will occur, and why the media would be interested in it. You might want to think of it as a way of inviting the press to attend your event. Here are some situations when a media alert would be effective:
- Your company is exhibiting at a trade show and will have a celebrity at your booth
- A busload of elementary school students are coming to your company for career day
- You’re holding a press conference
- There’s a special demonstration inside your store
- You’re presenting a keynote address to a local organization
- You’re having a groundbreaking ceremony
- Your company is sponsoring a charity event or making an important donation
Be sure your media alert includes:
- What is happening
- Why it is important
- Where it is happening
- When it will occur
- Who to contact for more information
- An invitation for the press to attend
- And don’t forget to say that photo opportunities are available!
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